Many, many years ago, I read an article about where to find the best barbeque in Arkansas.
“Heading south on Rt. 167, about 12 miles from Little Rock, you make a left on the first dirt road, past the abandoned Buick. Follow the road about 3 miles, and you’ll see a man sitting in his lawn chair, under a pole shed, stoking his fires.”
“No signage, no menu, no pricing, but somehow you know you’re at the right place.”
For the last 41 years, this has been my business model.